Branding Kit

AI ART will NOT be accepted.

All AI art is strictly prohibited. If we notice your art was created with ChatGPT or any other AI, we will redesign the graphic with the information provided and post our version.

Below is a branding kit to help you design your own graphic because art is for humans, not robots.

1. Mission & Voice

Mission Statement

Lopez Urban Farm is a community wellness project rooted in Pomona and powered by partnership with PUSD. We cultivate green space as a sanctuary for learning, healing, and connection. Through accessible food systems, hands-on education, and radical community partnerships, we grow resilience and nourish belonging. Guided by an alternative economy based on mutual aid and shared abundance, we strive to create a thriving future where everyone has access to land, knowledge, and wellness.

Brand Voice & Tone

  • Grounded – real people, real stories

  • Welcoming – accessible, affirming, and inclusive

  • Empowering – uplifting community wisdom and joy

  • Creative – colorful, vibrant, and expressive

2. Logo Usage

Guidlines

  • Always use in full color where possible

  • Maintain clear space

  • No stretching, cropping, recoloring, or overlaying

Full Color Version

Black & White Version

3. Color Palette

Farm Orange (#F05A28)

Seedling Green (#4F9742)

Harvest Cream (#FFF7EC)

Clay Red (#C05A47)

Soil Black (#231F20)

Community Blue (#3A6EA5)

4. Typography

Please stick to simple and accessible fonts whenever possible.

Suggested Fonts

  • Helvetica

  • Arial

  • Montserrat

  • Calibri

  • Open Sans

  • Veranda

5. Key Phrases

Use these for outreach, marketing, and signage:

  • “We can feed ourselves together.”

  • “Take what you need, pay what you can.”

  • “Prioritizing people over profits.”

6. Flyers & Visuals

Guidlines

  • All flyers must include the Lopez Urban Farm logo

  • Use full color version whenever possible

  • Visual design should reflect the brand’s tone and color palette

  • Contact Bianca if you need help with a flyer for Social Media Usage

7. Five Pillars of the Farm

Green Space

Education

Food Access

Radical Partnerships

Alternative Economy

Submit Artwork

All AI art is strictly prohibited. If we notice your art was created with ChatGPT or any other AI, we will redesign the graphic with the information provided and post our version.