Branding Kit
AI ART will NOT be accepted.
All AI art is strictly prohibited. If we notice your art was created with ChatGPT or any other AI, we will redesign the graphic with the information provided and post our version.
Below is a branding kit to help you design your own graphic because art is for humans, not robots.
1. Mission & Voice
Mission Statement
Lopez Urban Farm is a community wellness project rooted in Pomona and powered by partnership with PUSD. We cultivate green space as a sanctuary for learning, healing, and connection. Through accessible food systems, hands-on education, and radical community partnerships, we grow resilience and nourish belonging. Guided by an alternative economy based on mutual aid and shared abundance, we strive to create a thriving future where everyone has access to land, knowledge, and wellness.
Brand Voice & Tone
Grounded – real people, real stories
Welcoming – accessible, affirming, and inclusive
Empowering – uplifting community wisdom and joy
Creative – colorful, vibrant, and expressive
2. Logo Usage
Guidlines
Always use in full color where possible
Maintain clear space
No stretching, cropping, recoloring, or overlaying
Full Color Version
Black & White Version
3. Color Palette
Farm Orange (#F05A28)
Seedling Green (#4F9742)
Harvest Cream (#FFF7EC)
Clay Red (#C05A47)
Soil Black (#231F20)
Community Blue (#3A6EA5)
4. Typography
Suggested Fonts
Mendi San
Arial
Montserrat
5. Key Phrases
Use these for outreach, marketing, and signage:
“We can feed ourselves together.”
“Take what you need, pay what you can.”
“Prioritizing people over profits.”
6. Flyers & Visuals
Guidlines
All flyers must include the Lopez Urban Farm logo
Use full color version whenever possible
Visual design should reflect the brand’s tone and color palette
Contact Bianca if you need help with a flyer for Social Media Usage
